Privacy and security

At Deaky Ltd, we take your privacy very seriously. To this end, before you send any personal information to Deaky Ltd, please read the statement set out below.


The Data Protection Act regulates the processing of information relating to you and grants you various rights in relation to your personal data. Deáky Ltd is committed to ensuring that your privacy is protected and that it complies its obligations under the Data Protection Act.

The statement explains how we will treat any personal information that you provide to us when you use this Site. It also outlines some of the security measures that we take in order to protect your privacy and gives certain assurances on things we will not do.


When you register on our Site we will hold your name, address, telephone number and email address. We will also hold the delivery address(es) for your orders and the password information associated with your account. We also maintain a record of your product selections. If you wish to close your account please email us at You may change any information recorded in your account by logging in at the website. We may also collect information about where you are on the internet (for example the URL you came from and the way in which you navigate the Site). When you register for an account you will be entitled to receive updates from us in relation to our products you will need to give your name and contact information, as well as certain information in relation to your interest in fishing which we use in deciding future product launches and ensuring that you receive information from us which is likely to be of interest to you. 
When you order products from us, we need to know your name, e-mail address, delivery address. This allows us to process and fulfill your orders and to notify you of the status of your order. We also ask you for your telephone number which will enables us to contact you urgently if there is a problem with your order. It may be necessary for us to pass on your contact details to carriers used by us to deliver products to you.
We use the information we hold on your records for operational purposes; for example processing your order, dealing with queries, tracking deliveries, reviewing past purchases. Your order history enables us to tailor our product range and marketing information (e.g. promotions and special offers) to your requirements. All the information we hold is used to improve your customer experience. Any successor to Deáky Ltdl may use your information on the same basis. We also use the information to keep you up to date with Deáky Ltd mail outs and sending emails as appropriate. We do not make our mailing list (postal or e-mail) available to any other companies outside Deáky Ltd.


We realise how important it is to securely store any information that you provide. Deáky Ltd maintains high levels of security. Our Site uses high-level encryption technology. Our secure server software encrypts all of your personal information, including name, address andbank details. Information remains scrambled whenever it is transmitted over the web. This means that ordering via our Site is even more secure than ordering over the phone. You can tell whether a page is secure as "https" will replace the "http" at the front of the web site address, in the address bar, in your browser window. A small locked padlock will also appear in the bottom bar of your browser window.
We do NOT collect or store any credit or debit card numbers or the card's expiry date from this website as credit card payment is not possible on our website.


We make use of cookies to gather valuable information about how users move around the site. This enables us to understand how the site is used and to make improvements. The information we gather by use of cookies does not include personally indentifying information.

You may delete and block all cookies from this site, but please note that parts of the site may not work.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

To opt out of being tracked by Google Analytics across all websites visit